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People and stories inspire us every day, we'd like to share a few with you.
Whelp, the cold weather has finally settled across the US as many of us winter lovers were anxiously awaiting true January conditions. Snow fell in Vermont and the team has been out for backcountry and Nordic sessions and we are all loving it.
What a year it has been, thanks to all of you! Running a small business is crazy hard but equally crazy fun and we are so happy to have you along with us for the ride. We are just closing out of third full year and wanted to share some highlights from 2023:
What the hell is performance hydration? It’s a new thing, that we kind of created without even know we were doing it. We wanted to drink out of less plastic and make something that lasted longer. I hate the taste of plastic, and quite frankly, have always thought it if tasted bad, it couldn’t be good for us.
“Haha, that has to be spam” I said in all seriousness six weeks ago to an email that had caught our team’s attention.
Before Bivo, Carina and I spent our time working with startups in the footwear space for nearly 10 years. It was like a crash course in everything to do right (and sometimes wrong) while launching your idea to the world. If there is one theme we never let go of it was ensuring we didn’t overlook one piece of the business and fall flat on our naive faces. Too often it felt like incredible product gurus missed sorting out sales or great salespeople missed what the broad word marketing involved.
Apple cider is pretty damn good. Warm apple cider is even better. Especially when you get it fresh from local apple orchards in Vermont. It’s amazing the things you get reintroduced to when you have young kids. I’ve had more apple cider and hot chocolate over the last 5 years since my daughter was born than I have had combined since I was in middle school and I’m pretty happy about it.
Nordic skiing has a special place in my heart and always will. I was basically born into the sport and most of my strong memories as a child include two skinny skis under foot. When we moved back to Vermont, we had the pleasure of meeting Ben Ogden. Ben is a professional cross country ski racer who loves to have fun, make others laugh and is damn fast. Last season, he ended the World Cup circuit as the top U23 male skier in the entire world. That, my friends, is remarkable, and it's so fun to watch. Ben pops into the Bivo office to steal some peanut butter or bagels from Sam post workout and to add some laughs to the room. We feel lucky to know him, have him as a product tester and ultimately sponsor him this ski season. Check out his interview we did with him below and follow his adventures along on both his instagram account and his new YouTube Channel.
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