Back in 2019, on a cross country ski on Mt Hood, the idea of a non-plastic cycling bottle was born. We had this big realization that we consumed water out of plastic in all the sports and activities we loved. Cycling, in particular, jumped out as having a huge problem waiting to be tackled. We are product geeks at heart and from that moment forward we jumped straight into the world of bottles. WOW, did we have a lot to learn!