The week before, Robby and Carina had decided to move from three color releases a year to two, a change that impacted everyone's work, from inventory forecasts and production timelines to marketing schedules and retailer relationships.
I understood almost none of this. I didn't know Bivo had three seasons, let alone why dropping to two was a big deal. What I did understand was that Robby was talking to us on even ground, apologizing for how fast the decision was made and for the moments when communication about it broke down.
Then, he and Carina listened. My new coworkers explained how the change affected their daily work and asked that major changes like this be shared as they happen, not after the fact.
They meant it. Big, exciting projects are in the works that I can't tell you about yet, but the team has been in the loop on every step.
The week before, Robby and Carina had decided to move from three color releases a year to two, a change that impacted everyone's work, from inventory forecasts and production timelines to marketing schedules and retailer relationships.
I understood almost none of this. I didn't know Bivo had three seasons, let alone why dropping to two was a big deal. What I did understand was that Robby was talking to us on even ground, apologizing for how fast the decision was made and for the moments when communication about it broke down.
Then, he and Carina listened. My new coworkers explained how the change affected their daily work and asked that major changes like this be shared as they happen, not after the fact.
They meant it. Big, exciting projects are in the works that I can't tell you about yet, but the team has been in the loop on every step.
Samara the Elder
October 29, 2026
Good people attract good people. Sam is the best people, so I’m not surprised they landed amongst peers. (I may be a little biased.)