Marketing Specialist
Marketing Specialist
Bivo!
Bivo is a performance product company that cares deeply about the impact of raw materials on humans and humanity. Our first product is a sophisticated metal water bottle for cyclists, with a flow rate fit for astronauts ... (No seriously, our engineer worked for NASA). We believe in having serious fun and creating less waste.
Located in the heart of Richmond, VT, access to walking, running and mountain bike trails will be just minutes out the door. Plus, we make a mean cup of coffee.
The role!
We are currently seeking a Marketing Specialist who will be under the direction of co-founder, Carina Hamel. You will support the execution of the Bivo brand throughout the customer lifecycle across multiple channels including email marketing, blogs, social media and events. You will support the whole marketing funnel from finding and attracting customers to ensuring they become repeat customers and brand ambassadors.
Bivo is a startup; we love doing things differently and exploring unique ideas. We will look for opportunities that can drive more visibility and loyalty to the brand. In this role, you will be building it as you go, using your creativity and strong data analysis skills to chart the right course forward and adapt to new information. A key component of this role is understanding what levers to pull at what time and how to simply reach more people.
What you will do!
- Develop and execute marketing strategies.
- Execute weekly newsletters, blogs and social media posts.
- Amplify the Bivo voice – we aim to be personable, approachable, and honest.
- Partner with internal data resources to comprehensively understand consumer behavior and leverage insights to build storylines that resonate with our consumer.
- Identify, measure, and analyze key performance metrics to determine overall customer interest and engagement; evaluate effectiveness of strategies and campaigns; report findings and participate in reframing strategies or tactics for continual improvement.
- Participate in the oversight, selection, and management of the ambassador team.
- Coordinate with event coordinator for product launches, PR opportunities and marketing opportunities.
- Work with the Bivo team to identify 3-4 key initiatives to expand Bivo’s awareness to execute upon in 2024, 2025 and beyond.
- Perform other related duties as required or directed. We are a small team and have an all hands on deck mentality.
Your skills!
- Bachelor’s degree in business, marketing, or hands on experience that shows us you have the knowledge needed to succeed in this role.
- 4+ years relevant marketing experience with strong verbal and written communication skills; proven ability to write content that conveys value.
- Self motivated go-getter. We are a small team and taking initiative is a huge asset.
- Deep understanding of marketing tools and best practices for getting a marketing program off the ground from scratch is a big plus.
- Experience utilizing data to inform your decision-making. That, combined with a willingness to listen to your gut!
- Proficient in illustrator, photoshop and video making tools.
- Demonstrated success in delivering results in a fast-moving and demanding environment with minimal oversight and direction.
- Collaborative individual who enjoys partnering closely across teams and departments.
- Understanding of the cycling industry.
- Strong project management skills.
- Strategic thinker and resourceful problem-solver.
- Strong organizational skills and attention to detail.
- Excellent interpersonal and networking skills.
Benefits!
- Competitive Pay - $50- $65K, DOE
- Health benefits (health, dental, vision)
- 401K plan with up to 4% match
- Flexible work schedule
- 10-12 paid holidays per year
- 3 weeks paid vacation (carry over max - 4 weeks total)
Bivo is an Equal Opportunity Employer. This position is based in Richmond, VT which provides incredible access to single track trails, gravel roads and other adventures in the summer as well as all types of skiing in the winter. To apply, please send resume, relevant work and cover letter explaining why you believe you’re a fit for this position and Bivo to carina@drinkbivo.com.
Bivo!
Bivo is a performance product company that cares deeply about the impact of raw materials on humans and humanity. Our first product is a sophisticated metal water bottle for cyclists, with a flow rate fit for astronauts ... (No seriously, our engineer worked for NASA). We believe in having serious fun and creating less waste.
Located in the heart of Richmond, VT, access to walking, running and mountain bike trails will be just minutes out the door. Plus, we make a mean cup of coffee.
The role!
We are currently seeking a Marketing Specialist who will be under the direction of co-founder, Carina Hamel. You will support the execution of the Bivo brand throughout the customer lifecycle across multiple channels including email marketing, blogs, social media and events. You will support the whole marketing funnel from finding and attracting customers to ensuring they become repeat customers and brand ambassadors.
Bivo is a startup; we love doing things differently and exploring unique ideas. We will look for opportunities that can drive more visibility and loyalty to the brand. In this role, you will be building it as you go, using your creativity and strong data analysis skills to chart the right course forward and adapt to new information. A key component of this role is understanding what levers to pull at what time and how to simply reach more people.
What you will do!
- Develop and execute marketing strategies.
- Execute weekly newsletters, blogs and social media posts.
- Amplify the Bivo voice – we aim to be personable, approachable, and honest.
- Partner with internal data resources to comprehensively understand consumer behavior and leverage insights to build storylines that resonate with our consumer.
- Identify, measure, and analyze key performance metrics to determine overall customer interest and engagement; evaluate effectiveness of strategies and campaigns; report findings and participate in reframing strategies or tactics for continual improvement.
- Participate in the oversight, selection, and management of the ambassador team.
- Coordinate with event coordinator for product launches, PR opportunities and marketing opportunities.
- Work with the Bivo team to identify 3-4 key initiatives to expand Bivo’s awareness to execute upon in 2024, 2025 and beyond.
- Perform other related duties as required or directed. We are a small team and have an all hands on deck mentality.
Your skills!
- Bachelor’s degree in business, marketing, or hands on experience that shows us you have the knowledge needed to succeed in this role.
- 4+ years relevant marketing experience with strong verbal and written communication skills; proven ability to write content that conveys value.
- Self motivated go-getter. We are a small team and taking initiative is a huge asset.
- Deep understanding of marketing tools and best practices for getting a marketing program off the ground from scratch is a big plus.
- Experience utilizing data to inform your decision-making. That, combined with a willingness to listen to your gut!
- Proficient in illustrator, photoshop and video making tools.
- Demonstrated success in delivering results in a fast-moving and demanding environment with minimal oversight and direction.
- Collaborative individual who enjoys partnering closely across teams and departments.
- Understanding of the cycling industry.
- Strong project management skills.
- Strategic thinker and resourceful problem-solver.
- Strong organizational skills and attention to detail.
- Excellent interpersonal and networking skills.
Benefits!
- Competitive Pay - $50- $65K, DOE
- Health benefits (health, dental, vision)
- 401K plan with up to 4% match
- Flexible work schedule
- 10-12 paid holidays per year
- 3 weeks paid vacation (carry over max - 4 weeks total)
Bivo is an Equal Opportunity Employer. This position is based in Richmond, VT which provides incredible access to single track trails, gravel roads and other adventures in the summer as well as all types of skiing in the winter. To apply, please send resume, relevant work and cover letter explaining why you believe you’re a fit for this position and Bivo to carina@drinkbivo.com.
