Well, that same "less is more" philosophy is probably why it took us so long to bring this lid to life. We were holding ourselves back, because we wanted to make sure we didn’t fall into that old cycle of “new, new, new. My apologies for the wait, everyone—sometimes, you need a wake-up call before taking the next step.
When we launched Bivo, we knew we had something special: a product that stood apart simply by listening to what customers actually wanted. The market was flooded with plastic sport bottles that left a bad taste (literally and figuratively)—so we created the first metal sport bottle built for true performance.
People told us, “Really? Another water bottle?” But we knew they were comparing us to HydroFlask, Yeti, and Stanley instead of plastic squeeze bottles—the actual competition. That was the real opportunity, and we leaned in.
We became so focused on that differentiation—our Gravity Flow system—that we resisted stepping outside of it. We feared that adding a different kind of lid would dilute what made Bivo unique. We weren’t listening.
And then, you reminded us.
Through your emails, messages, and in-person conversations, you told us what you needed. A lid that could expand how and where you use your Bivo bottle. You needed another lid, this time one that wasn’t about high-flow performance but about versatility.
Well, that same "less is more" philosophy is probably why it took us so long to bring this lid to life. We were holding ourselves back, because we wanted to make sure we didn’t fall into that old cycle of “new, new, new. My apologies for the wait, everyone—sometimes, you need a wake-up call before taking the next step.
When we launched Bivo, we knew we had something special: a product that stood apart simply by listening to what customers actually wanted. The market was flooded with plastic sport bottles that left a bad taste (literally and figuratively)—so we created the first metal sport bottle built for true performance.
People told us, “Really? Another water bottle?” But we knew they were comparing us to HydroFlask, Yeti, and Stanley instead of plastic squeeze bottles—the actual competition. That was the real opportunity, and we leaned in.
We became so focused on that differentiation—our Gravity Flow system—that we resisted stepping outside of it. We feared that adding a different kind of lid would dilute what made Bivo unique. We weren’t listening.
And then, you reminded us.
Through your emails, messages, and in-person conversations, you told us what you needed. A lid that could expand how and where you use your Bivo bottle. You needed another lid, this time one that wasn’t about high-flow performance but about versatility.
Kaitlin
April 28, 2025
I wish non-insulated had this option! Warm water hydrates faster, and compact is always the way to go ;)