October 26th, 2024 | by Jeff Price
We have something special to share for today’s Quench’d story.
For the past few months, we’ve been collaborating with Jeff Price on a project. Jeff raced mountain bikes and road bikes at the University of Vermont, and, since then, he’s worked as a designer, often mixing his passion for design and cycling. You may also know him as one of the brains behind Rasputitsa! He’s always focused on having fun, while working hard. Which is kind of our thing at Bivo!
We worked with Jeff to design a series of Bivo t-shirts to illustrate how we aim to fuel more fun. Jeff’s personal experience racing bikes competitively inspired our first t-shirt design, and today, he tells a story from his racing days and explains why he thinks that “Your Spandex Could Use a Drink." -Team Bivo
We have something special to share for today’s Quench’d story.
For the past few months, we’ve been collaborating with Jeff Price on a project. Jeff raced mountain bikes and road bikes at the University of Vermont, and, since then, he’s worked as a designer, often mixing his passion for design and cycling. You may also know him as one of the brains behind Rasputitsa! He’s always focused on having fun, while working hard. Which is kind of our thing at Bivo!
We worked with Jeff to design a series of Bivo t-shirts to illustrate how we aim to fuel more fun. Jeff’s personal experience racing bikes competitively inspired our first t-shirt design, and today, he tells a story from his racing days and explains why he thinks that “Your Spandex Could Use a Drink." -Team Bivo
Clinging to a homemade cardboard sign, tightly clustered on course with my fellow UVM teammates, I shout at the top of my lungs, "Spandex is my favorite color!" as riders come through on their final lap. For someone who tends to be long-winded, this small phrase perfectly captures the essence of my UVM Cycling experience.
Clinging to a homemade cardboard sign, tightly clustered on course with my fellow UVM teammates, I shout at the top of my lungs, "Spandex is my favorite color!" as riders come through on their final lap. For someone who tends to be long-winded, this small phrase perfectly captures the essence of my UVM Cycling experience.
Growing up in Northern Michigan, I simply loved mountain biking from all angles. It was part of a family tradition that started in the 5th grade and continues today. Traveling north into the Upper Peninsula, we'd bike Grand Island and Brunos Run and cap off the season with the Iceman Cometh point-to-point race from Kalkaska to Traverse City.
As a kid, being surrounded by more prominent influences from traditional team sports made escaping into the woods even more adventurous. It was an outlet, a sense of freedom, and anything but conventional. The same sentiment was synonymous off the bike between my school work and creative outlets with art and design.
Growing up in Northern Michigan, I simply loved mountain biking from all angles. It was part of a family tradition that started in the 5th grade and continues today. Traveling north into the Upper Peninsula, we'd bike Grand Island and Brunos Run and cap off the season with the Iceman Cometh point-to-point race from Kalkaska to Traverse City.
As a kid, being surrounded by more prominent influences from traditional team sports made escaping into the woods even more adventurous. It was an outlet, a sense of freedom, and anything but conventional. The same sentiment was synonymous off the bike between my school work and creative outlets with art and design.
I vividly remember my first bike team meeting at Billings Student Center during my Freshman year. The lightbulb went off, and it was the first time that both worlds collided with a new community of friends, which would eventually evolve into a lifelong family. At first, I had only intended to ride during the fall mountain bike season; however, that quickly changed. The team inherently had this magnetic energy, where it was clear the question was not, "Are you going to race road?" It was simply, "What category are you racing in?"
I didn't grow up with any hopes or ambitions to be a road cyclist; I didn't even have a road bike. At this moment, I realized the depth of the team's roots when alumni John Berlinger sent a list of college-kid-affordable tour support bikes from Mavic for anyone who needed a bike for the season. Game on! With the fall semester under my belt, the level of fun and talent on the team was crystal clear. However, it wasn't until the first road race that I openly asked, "Why is everyone so serious?"
I vividly remember my first bike team meeting at Billings Student Center during my Freshman year. The lightbulb went off, and it was the first time that both worlds collided with a new community of friends, which would eventually evolve into a lifelong family. At first, I had only intended to ride during the fall mountain bike season; however, that quickly changed. The team inherently had this magnetic energy, where it was clear the question was not, "Are you going to race road?" It was simply, "What category are you racing in?"
I didn't grow up with any hopes or ambitions to be a road cyclist; I didn't even have a road bike. At this moment, I realized the depth of the team's roots when alumni John Berlinger sent a list of college-kid-affordable tour support bikes from Mavic for anyone who needed a bike for the season. Game on! With the fall semester under my belt, the level of fun and talent on the team was crystal clear. However, it wasn't until the first road race that I openly asked, "Why is everyone so serious?"
This question was answered quickly by the end of the weekend when I realized the level of "holy-shit-fast" riders on the team and within the ECCC. In reality, I knew no matter how much training I put in, there was no way to reach that level, and that was alright with me. And by that level, I mean Kevin Bouchard-Hall, Mike Barton, Ted King, and so on. However, I could still find a niche, skillset, and role on the team to contribute, support, and encourage. As Mike Levine affectionately coined it, I could be a 'Roadie Gone Wild.' I was so in!
While I did find success in some criteriums, individual/team time trials, and being a hearty draft for our climbers in the road races, it was the bigger picture of the team community that meant more to me than any result. It was, and still is, the best reminder to bring that same mountain bike spirit into everyday roadie seriousness.
Carrying the same enthusiasm and humor forward, I couldn't be more thrilled to be included in the Bivo family. If you didn't know before, I hope you know now: your spandex could use a drink!
This question was answered quickly by the end of the weekend when I realized the level of "holy-shit-fast" riders on the team and within the ECCC. In reality, I knew no matter how much training I put in, there was no way to reach that level, and that was alright with me. And by that level, I mean Kevin Bouchard-Hall, Mike Barton, Ted King, and so on. However, I could still find a niche, skillset, and role on the team to contribute, support, and encourage. As Mike Levine affectionately coined it, I could be a 'Roadie Gone Wild.' I was so in!
While I did find success in some criteriums, individual/team time trials, and being a hearty draft for our climbers in the road races, it was the bigger picture of the team community that meant more to me than any result. It was, and still is, the best reminder to bring that same mountain bike spirit into everyday roadie seriousness.
Carrying the same enthusiasm and humor forward, I couldn't be more thrilled to be included in the Bivo family. If you didn't know before, I hope you know now: your spandex could use a drink!
From all of us at Bivo, we hope these shirts are a reminder that it's important to fuel more fun, no matter what you're up to.
Whether you're fully kitted out in spandex or wearing a t-shirt and shorts, it's always a good day to be on a bike.
From all of us at Bivo, we hope these shirts are a reminder that it's important to fuel more fun, no matter what you're up to.
Whether you're fully kitted out in spandex or wearing a t-shirt and shorts, it's always a good day to be on a bike.
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