Behind The New POW x Sarah Sturm Bivo Bottle

August 27th, 2026 | Interview with POW athlete Brody Leven

We’re winter lovers at heart. Our founders, Carina and Robby grew up racing nordic and alpine, so some of our happiest memories are still tied to snowy days, cold air and being outside with friends. That’s why we love what Protect Our Winters is doing.

We’re excited to announce that our newest bottle was designed by POW bike team alliance member, Sarah Sturm. She embodies so much of what we love about this community. Bikes, mountains, adventure and having a damn good time outside. We're donating 40% of the profits of this bottle directly to POW to support climate action.

To celebrate the launch, we've interviewed Brody Leven, a professional adventure skier who advocates for planet and people through steep skiing and self-supported endurance outings. He is the POW ski team captain, and we were excited to chat with him to share POW's great work and the role that athletes play into their advocacy.

Here’s to more snow, more bikes and a lot more fun outside.

We’re winter lovers at heart. Our founders, Carina and Robby grew up racing nordic and alpine, so some of our happiest memories are still tied to snowy days, cold air and being outside with friends. That’s why we love what Protect Our Winters is doing.

We’re excited to announce that our newest bottle was designed by POW bike team alliance member, Sarah Sturm. She embodies so much of what we love about this community. Bikes, mountains, adventure and having a damn good time outside. We're donating 40% of the profits of this bottle directly to POW to support climate action.

To celebrate the launch, we've interviewed Brody Leven, a professional adventure skier who advocates for planet and people through steep skiing and self-supported endurance outings. He is the POW ski team captain, and we were excited to chat with him to share POW's great work and the role that athletes play into their advocacy.

Here’s to more snow, more bikes and a lot more fun outside.

POW started with a group of professional snowboarders and skiers who realized the thing they loved most was being threatened by climate change. What was the moment when they decided, "We can't just talk about this, we need to do something"?

Outdoor athletes, especially winter sports athletes, are canaries in the coal mine when it comes to climate change. In the mid 2000’s, pro snowboarder Jeremy Jones was seeing the effects of climate on a first-hand and regular basis, recognized the power and influence of the outdoor industry, and decided that action was better than apathy. At the height of his snowboarding career, Jeremy started Protect Our Winters, knowing that if he didn’t, there was a chance no one would.

POW is asking people who love skiing, riding, climbing and being outside to become advocates for climate action, which can sometimes feel like a pretty big leap. How do you turn someone's love of the outdoors into action?

If only perfect people were allowed to speak up, we’d have no advocates. Imperfect advocacy welcomes anyone to this critical movement. EV’s aren’t necessary, solar panels aren’t necessary. Lift-accessed biking is okay. POW is based in reality. Half of the US population, 181 million people, play outside. POW calls this the Outdoor State. And if everyone in the Outdoor State voted with climate in mind, we could impact elections in a way that puts climate champions in positions of power and shapes a future with our planet and people in mind. But this takes folks acknowledging that the places they play, the experiences they love, the lifestyles they’ve chosen, are at risk. Thankfully we can do something about it, but, like Jeremy Jones, we can’t assume someone else will do it. We all have a voice, a vote, a sphere of influence. The obligation we have to respect and protect these places falls on each of us. It doesn’t have to be overbearing or dreadful, but it’s a responsibility. POW makes advocacy approachable. Having the best outdoor athletes in the world doesn’t hurt.

POW started with a group of professional snowboarders and skiers who realized the thing they loved most was being threatened by climate change. What was the moment when they decided, "We can't just talk about this, we need to do something"?

Outdoor athletes, especially winter sports athletes, are canaries in the coal mine when it comes to climate change. In the mid 2000’s, pro snowboarder Jeremy Jones was seeing the effects of climate on a first-hand and regular basis, recognized the power and influence of the outdoor industry, and decided that action was better than apathy. At the height of his snowboarding career, Jeremy started Protect Our Winters, knowing that if he didn’t, there was a chance no one would.

POW is asking people who love skiing, riding, climbing and being outside to become advocates for climate action, which can sometimes feel like a pretty big leap. How do you turn someone's love of the outdoors into action?

If only perfect people were allowed to speak up, we’d have no advocates. Imperfect advocacy welcomes anyone to this critical movement. EV’s aren’t necessary, solar panels aren’t necessary. Lift-accessed biking is okay. POW is based in reality. Half of the US population, 181 million people, play outside. POW calls this the Outdoor State. And if everyone in the Outdoor State voted with climate in mind, we could impact elections in a way that puts climate champions in positions of power and shapes a future with our planet and people in mind. But this takes folks acknowledging that the places they play, the experiences they love, the lifestyles they’ve chosen, are at risk. Thankfully we can do something about it, but, like Jeremy Jones, we can’t assume someone else will do it. We all have a voice, a vote, a sphere of influence. The obligation we have to respect and protect these places falls on each of us. It doesn’t have to be overbearing or dreadful, but it’s a responsibility. POW makes advocacy approachable. Having the best outdoor athletes in the world doesn’t hurt.

Sarah Sturm (who designed the bottle) and Gretchen Powers (who did the photography) aren't climate scientists; they're athletes, artists and storytellers who have a huge connection to the outdoors. Why are people like them so important to POW's work?

The science is clear: the planet is warming, it’s caused by us, and we have the solutions. We just need the political and cultural will to implement them. Folks like Sarah and Gretchen are who move the needle on those two critical elements, and they’re also part of what differentiates POW: hundreds of influential professional skiers, snowboarders, cyclists, climbers, runners, water athletes, scientists, and creatives, volunteering their time and skills with a recognition that advocacy is imperfect, and we work on progress over perfection. I remember once being in DC for an advocacy trip with Sarah. She brought her winning gravel race bike with her, and she was showing it to lawmakers between conversations about public lands and clean energy. It’s a different approach to advocacy, and it works.

Sarah Sturm (who designed the bottle) and Gretchen Powers (who did the photography) aren't climate scientists; they're athletes, artists and storytellers who have a huge connection to the outdoors. Why are people like them so important to POW's work?

The science is clear: the planet is warming, it’s caused by us, and we have the solutions. We just need the political and cultural will to implement them. Folks like Sarah and Gretchen are who move the needle on those two critical elements, and they’re also part of what differentiates POW: hundreds of influential professional skiers, snowboarders, cyclists, climbers, runners, water athletes, scientists, and creatives, volunteering their time and skills with a recognition that advocacy is imperfect, and we work on progress over perfection. I remember once being in DC for an advocacy trip with Sarah. She brought her winning gravel race bike with her, and she was showing it to lawmakers between conversations about public lands and clean energy. It’s a different approach to advocacy, and it works.

Above: Professional Cyclist and POW bike team alliance member Sarah Sturm.

What did POW see in the cycling community that made you want to bring cyclists into the movement?

POW is working to lead the outdoor movement for climate action. Clean air, clean water, and a healthy planet affect us all, whether we’re on two skis or one snowboard, two wheels or two feet. Cyclists are athletes near the front lines of climate change, with wildfires destroying trails, public land extraction threatening landscapes, asthma impacting FKTs, and extreme heat cancelling races. POW welcomes outdoor lovers from any background and sport. Cyclists just happen to be some of the most motivated and inspiring athletes, hyper-aware of how climate threatens their sport and lifestyles.

What did POW see in the cycling community that made you want to bring cyclists into the movement?

POW is working to lead the outdoor movement for climate action. Clean air, clean water, and a healthy planet affect us all, whether we’re on two skis or one snowboard, two wheels or two feet. Cyclists are athletes near the front lines of climate change, with wildfires destroying trails, public land extraction threatening landscapes, asthma impacting FKTs, and extreme heat cancelling races. POW welcomes outdoor lovers from any background and sport. Cyclists just happen to be some of the most motivated and inspiring athletes, hyper-aware of how climate threatens their sport and lifestyles.

“But what if, you did one more run 😏”

“I was wondering when you would bring back the metallic purple water bottles that you had earlier this winter. I wanted to buy one or two for my wife, but I didn’t realize how limited the supply was and missed out.”

“I recently found out about your products and wanted to know if you had any plans on

bringing back the Metallic Purple bling bottle. Purple is one of my favorite colors and I

hate that I missed the original run!”

“We can’t wait to buy the Bivo Trio in metallic purple, please bring it back soon!”

“But what if, you did one more run 😏”

“I was wondering when you would bring back the metallic purple water bottles that you had earlier this winter. I wanted to buy one or two for my wife, but I didn’t realize how limited the supply was and missed out.”

“I recently found out about your products and wanted to know if you had any plans on

bringing back the Metallic Purple bling bottle. Purple is one of my favorite colors and I

hate that I missed the original run!”

“We can’t wait to buy the Bivo Trio in metallic purple, please bring it back soon!”

Pictured: 1. POW team member Brody Leven. 2 & 3. Brody alongside POW ambassadors in DC fighting for climate action.

All of us love the outdoors, riding bikes, skiing, just being in nature! How can we take action to help protect the world we love?

Policy decisions made at local, state, and federal levels influence where we get our electricity, what is allowed on public lands, and who pulls the other levers that affect the places and experiences we love. The good news is that we choose the folks pulling those levers. For those of us able, voting is an easy and meaningful way to protect the world we love. So, we vote for climate champions.

Personally, voting also leaves me wanting more. It doesn’t totally scratch the itch. In order to scratch harder, I choose to support local and grassroots people and organizations that are doing the often nuanced and expert work toward climate solutions. For me, that means volunteering and donating when I can, yes. But it also means signing up for the newsletters, attending the events, talking about the orgs while out on the trails, and otherwise supporting them however it fits naturally into my life. This looks different for all of us, but the results will be similar: it feels good to take action. I always choose action over inaction.

We heard there is a POW knitting club?? Tell us everything.

A group of POW Alliance members are stepping beyond their roles as community leaders to use a different medium in order to…wait for it…move the needle. ;)

All of us love the outdoors, riding bikes, skiing, just being in nature! How can we take action to help protect the world we love?

Policy decisions made at local, state, and federal levels influence where we get our electricity, what is allowed on public lands, and who pulls the other levers that affect the places and experiences we love. The good news is that we choose the folks pulling those levers. For those of us able, voting is an easy and meaningful way to protect the world we love. So, we vote for climate champions.

Personally, voting also leaves me wanting more. It doesn’t totally scratch the itch. In order to scratch harder, I choose to support local and grassroots people and organizations that are doing the often nuanced and expert work toward climate solutions. For me, that means volunteering and donating when I can, yes. But it also means signing up for the newsletters, attending the events, talking about the orgs while out on the trails, and otherwise supporting them however it fits naturally into my life. This looks different for all of us, but the results will be similar: it feels good to take action. I always choose action over inaction.

We heard there is a POW knitting club?? Tell us everything.

A group of POW Alliance members are stepping beyond their roles as community leaders to use a different medium in order to…wait for it…move the needle. ;)